
Shopify Payments Is Now in Early Access in the UAE: What It Means for Merchants


The Right Apps. The Right Strategy. More Revenue.
If you're searching for the best Shopify apps to increase sales, you're not alone. Thousands of Shopify merchants rely on specialized apps for email marketing, upselling, loyalty programs, checkout optimization, and conversion rate optimization (CRO). But installing random tools doesn’t increase revenue; building the right Shopify app stack does.
But here is the challenge: there are thousands of apps in the Shopify App Store, each promising to transform your business. Which ones actually deliver? Which categories of tools should you prioritise? And how do you build a stack that works together rather than against itself?
Here we have evaluated and compiled the 20 best Shopify apps across 10 critical revenue categories. Not based on marketing claims, but on features, community ratings, and proven ecommerce outcomes.
Pricing: Free up to 250 contacts (500 email sends/month) | Paid Plans from $20/month for 500 contacts.
RATING & REVIEWS: 4.6/5 | 3,400+ reviews

View App on Shopify App Store ↗
If you are serious about growing your Shopify store, Klaviyo is not optional. It is essential. Klaviyo is the most powerful email and SMS marketing platform built for e-commerce. It does not just send emails. It learns from your customers' behaviour, segments your audience with surgical precision, and delivers the right message at exactly the right moment. The result? Higher open rates, more recovered carts, and repeat revenue that compounds over time.
| PROS | CONS |
|---|---|
| Best-in-class segmentation and automation for e-commerce | Pricing scales steeply as your list grows |
| Seamless, real-time native Shopify integration | Steeper learning curve for first-time email marketers |
| Revenue attribution shows exact ROI per campaign | SMS features are limited by country availability |
| Massive resource library of templates, courses, and community | Advanced features require time investment to set up correctly |
| Scales from your first 100 subscribers to millions |
Pricing: Free plan available | Paid Plans from $16/month
RATING & REVIEWS: 4.7/5 | 6,000+ reviews

View App on Shopify App Store ↗
What if you could manage your email marketing, SMS campaigns, and on-site popups all from a single dashboard, without the complexity? That’s exactly what Omnisend delivers. Built specifically for e-commerce, Omnisend is an all-in-one marketing automation platform that helps Shopify merchants convert traffic into subscribers, and subscribers into paying customers, through beautifully designed multi-channel campaigns and ready-to-use automation workflows.
| PROS | CONS |
|---|---|
| All-in-one platform eliminates the need for multiple apps | SMS messaging costs extra beyond the email plan |
| E-commerce-specific automation templates that work out of the box | Reporting depth does not match Klaviyo at the enterprise level |
| Generous free plan with 500 emails per day, 250 contacts | Template design variety is slightly more limited than standalone platforms |
| Intuitive setup with strong onboarding guidance | Advanced segmentation is less granular than dedicated tools |
| Built-in popups and forms for list growth |
Pricing: Free for up to 250 subscribers | Paid Plans from $35/month
RATING & REVIEWS: 4.9/5 | 1,100+ reviews

View App on Shopify App Store ↗
What if your email marketing tool lived entirely inside your Shopify admin? With no separate login, no data syncing headaches, and no switching between platforms? That is Seguno's defining advantage. Winner of Shopify's 2024 Build Award, Seguno is the most deeply integrated native email marketing solution on the platform. For merchants who want professional email automation without the complexity of an external tool, Seguno is the clear, award-winning choice.
| PROS | CONS |
|---|---|
| Fully native Shopify experience with one admin, one platform, zero switching | Fewer advanced automation features than Klaviyo or Omnisend |
| Winner of the 2024 Shopify Build Award for email marketing | SMS capabilities are limited compared to dedicated SMS platforms |
| Exceptionally easy to set up & accessible for non-technical merchants | Email template designs are functional but less sophisticated than standalone tools |
| Perfect Shopify data integration with no syncing delays or data gaps | Not suited to merchants who need complex, multi-branch automation trees |
| Highly responsive and supportive customer service team |
Pricing: Free Plan for up to 100 contacts | Paid Plans from $30/month
RATING & REVIEWS: 4.6/5 | 24,000+ reviews

View App on Shopify App Store ↗
Here’s what most merchants miss: the average ecommerce store loses between 70% and 80% of its visitors without capturing a single contact detail. Privy exists to change that. A proven conversion tool used by hundreds of thousands of Shopify merchants, Privy captures visitor emails and phone numbers through high-converting popups, exit-intent offers, and gamified spin-to-win wheels before they disappear forever.
| PROS | CONS |
|---|---|
| One of the fastest tools to set up, fully live within minutes | Email automation is less advanced than dedicated platforms like Klaviyo |
| High-converting exit-intent detection proven across hundreds of thousands of stores | Pricing scales significantly as your contact list grows |
| Integrated email and SMS in a single platform | Segmentation options are limited compared to enterprise tools |
| Strong free plan well-suited to new and growing stores | Design customisation can feel restrictive on lower plans |
| Extensive template library with proven designs |
Pricing: Free Plan Available | Paid Plans from $49/month
RATING & REVIEWS: 4.8/5 | 6,500+ reviews

View App on Shopify App Store ↗
Acquiring a new customer costs five times more than retaining an existing one. That single statistic explains why loyalty programmes are not a nice-to-have. They are a critical revenue strategy. Smile.io is the most trusted loyalty and rewards platform in the Shopify ecosystem, used by over 100,000 merchants to increase repeat purchases, deepen customer relationships, and drive up lifetime value through points, VIP tiers, and referral mechanics.
| PROS | CONS |
|---|---|
| Trusted by 100,000+ merchants | The free plan is very restrictive |
| Beautiful, brandable loyalty panel that builds programme credibility | Pricing jumps significantly at higher tiers |
| Combines loyalty and referrals in a single, unified platform | Key features like points expiry are only available on premium plans |
| Strong third-party app integrations across the Shopify ecosystem | Not cost-effective for stores with very low repeat purchase rates |
| Clear analytics to track the ROI of your programme |
Pricing: Paid Plans from $59/month
RATING & REVIEWS: 4.9/5 | 2,100+ reviews

View App on Shopify App Store ↗
Word-of-mouth is the oldest and most powerful form of marketing. ReferralCandy puts it on autopilot. By automatically inviting customers to refer their friends after a purchase, ReferralCandy transforms your most satisfied buyers into a low-cost acquisition channel. Referred customers convert at higher rates and have higher lifetime value than customers acquired through paid advertising. The numbers are compelling.
| PROS | CONS |
|---|---|
| Complete referral and affiliate automation with minimal ongoing management | Monthly fee plus a commission on referral-generated revenue |
| Setup is straightforward, even without technical expertise | Limited design options for the referral landing page |
| Flexible reward structures to match any business model | Analytics could offer deeper insights into referral chain behaviour |
| Referral customers have a higher lifetime value than paid acquisition | Less impactful for stores with very low average order values |
| Integrates well with existing email marketing tools |
Pricing: Free Plan Available | Paid Plans from $4.99/month
RATING & REVIEWS: 4.9/5 | 5,400+ reviews

View App on Shopify App Store ↗
Most Shopify merchants obsess over getting customers to the checkout and then stop. They are missing the single most valuable revenue moment in e-commerce: the instant immediately after a purchase is completed. ReConvert turns your thank-you page from a dead end into a revenue engine. Using post-purchase one-click upsells, personalised cross-sells, and smart product bundles, ReConvert adds incremental revenue to orders that are already confirmed with zero risk of disrupting the checkout.
| PROS | CONS |
|---|---|
| Captures incremental revenue without disrupting the checkout flow | Best features are locked behind higher-tier plans |
| One-click upsells require no repeated payment entry | Some template designs feel visually dated |
| Intuitive drag-and-drop builder accessible to non-technical users | Full checkout extensibility requires Shopify Plus |
| Granular analytics on upsell revenue and conversion rates | Too many simultaneous offers can create a poor customer experience |
| Proven AOV improvements of 10–15% for many stores |
Pricing: Free Plan Available | Paid Plans from $9.99/month
RATING & REVIEWS: 4.6/5 | 1,600+ reviews

View App on Shopify App Store ↗
Here’s a truth most merchants overlook: increasing AOV isn’t about pushing customers to spend more. It’s about making the decision easier. BOLD AI Upsell does exactly that. Using AI trained on purchase pattern data, BOLD presents the most relevant upsell and cross-sell recommendations throughout the customer journey. Making every interaction an opportunity to add value and increase revenue.
| PROS | CONS |
|---|---|
| AI-driven recommendations feel relevant rather than random | Interface feels dated compared to newer competitors |
| Multiple upsell touchpoints across the full purchase funnel | Higher price point that may not suit small stores |
| Works alongside BOLD's broader commerce app suite | Initial configuration can be complex for beginners |
| Solid A/B testing capabilities to optimise offers | Customer support response times have been inconsistent |
| Long-established brand with a strong Shopify track record |
Pricing: Free Plan Available | Paid Plans from $9.99/month
RATING & REVIEWS: 4.9/5 | 2,500+ reviews

View App on Shopify App Store ↗
Amazon built one of the most profitable retail empires in history. And product bundling is one of the core strategies that made it work. The 'Frequently Bought Together' feature you see on Amazon product pages? This app brings that exact experience to your Shopify store. Using AI trained on your store's actual order data, it surfaces the most logical complementary products on every product page. Making it effortless for customers to add more items with a single click.
| PROS | CONS |
|---|---|
| Replicates Amazon's proven bundling UX already familiar to most shoppers | Recommendations only appear on product pages, not in the cart or post-purchase |
| AI recommendations improve continuously with more order data | AI accuracy requires an established order history to function well |
| Extremely affordable pricing, especially for growing stores | Limited visual customisation of the widget appearance |
| Simple, no-code setup with no theme modifications required | New stores benefit less until sufficient purchase data is collected |
| Fast-loading widget with minimal impact on page speed |
Pricing: Free Plan Available | Paid Plans from $18/month
RATING & REVIEWS: 4.8/5 | 1,500+ reviews

View App on Shopify App Store ↗
Every visitor to your store has different interests, different budgets, and different intentions. So why does the same static product page greet every single one of them? LimeSpot uses AI to personalise the shopping experience for each visitor. The impact on conversion rates and average order value can be transformative.
| PROS | CONS |
|---|---|
| True per-visitor AI personalisation that not just aggregates 'also bought' data | The initial configuration is more complex than simpler alternatives |
| Deployable across multiple store pages for full-funnel personalisation | Advanced personalisation features require higher-tier plans |
| Combines personalised recommendations with bundle discount incentives | AI accuracy improves with data, so new stores see less benefit initially |
| Robust A/B testing to continuously optimise recommendation performance | Interface has a learning curve for non-technical users |
| Detailed revenue attribution analytics |
Pricing: Free Plan Available | Paid Plans from $9.99/month
RATING & REVIEWS: 4.9/5 | 1,200+ reviews

View App on Shopify App Store ↗
One of the most reliable ways to increase average order value is elegantly simple. Give customers a financial incentive to buy more. Quantity break pricing like 'Buy 3, save 10%. Buy 6, save 20%' is a proven strategy used by some of the world's most successful retailers. This app makes it straightforward to implement tiered volume discounts across your entire Shopify catalogue, displaying clear pricing tables that motivate customers to upgrade their purchase without requiring any custom development.
| PROS | CONS |
|---|---|
| Straightforward setup with no technical expertise required | Interface can feel basic compared to premium alternatives |
| Automatic checkout discount application removes friction | Reporting on discount performance lacks depth |
| Visually clear pricing tables make the value proposition obvious to customers | Can conflict with other active discount apps & careful management needed |
| Effective for wholesale, B2B, and direct-to-consumer stores alike | Customer support responsiveness has been inconsistent |
| No coding required & fully manageable from the Shopify admin |
Pricing: Free Plan Available | Paid Plans from $9.99/month
RATING & REVIEWS: 4.8/5 | 5,800+ reviews

View App on Shopify App Store ↗
Optimizing your Shopify store's conversion rate typically means installing multiple single-purpose apps that include a countdown timer here, a trust badge there, a free shipping bar somewhere else. Each app adds cost, complexity, and potential page speed impact. Hextom Ultimate Sales Boost takes a different approach. It combines all of these conversion tools, like countdown timers, free shipping bars, BOGO offers, urgency labels, trust badges, and stock countdowns into a single, affordable, high-performance app.
| PROS | CONS |
|---|---|
| Multi-feature CRO toolkit replaces several single-purpose apps | Individual features may lack depth compared to dedicated single-purpose apps |
| Significantly reduces app stack complexity and total monthly cost | Displaying too many simultaneous urgency widgets can overwhelm and deter customers |
| Affordable pricing for the breadth of functionality provided | Design customisation options are relatively limited |
| Straightforward configuration accessible to non-technical merchants | Some advanced features are reserved for higher-tier plans |
| Regularly updated with new features and conversion tools |
Pricing: Free Plan Available | Paid Plans from $14.99/month
RATING & REVIEWS: 4.8/5 | 900+ reviews

View App on Shopify App Store ↗
The shopping cart is where purchase intent peaks. A customer who opens their cart has mentally committed to buying. They are reviewing, confirming, and preparing to pay. This is the single best moment to present a relevant add-on offer. UpCart transforms Shopify's standard cart into a branded slide-out drawer with built-in upsell recommendations, add-on widgets, and free shipping progress bars. Capturing incremental revenue at precisely the right moment in the purchase journey.
| PROS | CONS |
|---|---|
| Upsell offers appear at the highest-intent moment in the customer journey | Cart drawer implementation can conflict with some Shopify themes |
| Free shipping bar provides a clear, compelling incentive to increase cart value | Limited to cart-stage upsells & does not cover post-purchase opportunities |
| Superior branded cart experience compared to Shopify’s default | Some advanced features are only available on higher-tier plans |
| Simple setup without modifications to theme code | Offer performance requires initial A/B testing to identify the best combinations |
| High conversion rates for in-cart upsell offers relative to other touchpoints |
Pricing: Free Plan Available | Paid Plans from $19/month
RATING & REVIEWS: 4.8/5 | 2,900+ reviews

View App on Shopify App Store ↗
Here’s the challenge every e-commerce store faces: the majority of visitors who browse your site never leave an email address. They browse, consider, and leave and you have no way to reach them again. Brevo PushOwl solves this problem. Enabling web push notifications, it creates a direct retargeting channel to anonymous visitors who have not signed up for anything. Dramatically expanding your re-engagement reach beyond your email list.
| PROS | CONS |
|---|---|
| Reaches anonymous visitors who have not provided an email address | Push notifications are only supported in certain browsers (Chrome, Firefox, Edge) |
| High open rates that consistently outperform email for short-window offers | iOS Safari support remains limited |
| Multi-channel capability for push, email, and SMS in one platform | Push subscriber numbers are typically smaller than email lists |
| Automated cart recovery and product alert flows work passively | Overuse of push notifications can lead to subscriber opt-outs |
| One-click subscriber opt-in dramatically lowers the barrier to sign-up |
Pricing: Paid Plans from $100/month
RATING & REVIEWS: 4.8/5 | 1,900+ reviews

View App on Shopify App Store ↗
The reality is that the average SMS open rate is 98%. The average email open rate is around 20%. If you are not leveraging SMS marketing, you are communicating with your customers through a channel they check one-fifth as often as the one you are ignoring. Postscript is the dedicated, compliance-first SMS platform built specifically for Shopify. It enables merchants to run highly targeted text campaigns, automated flows, and two-way conversations that convert at exceptional rates. Note: Available in select countries, including the United States, United Kingdom, Canada, Australia, and more.
| PROS | CONS |
|---|---|
| Industry-leading compliance tools that are critical for legal SMS marketing | Available in select countries only |
| 98% open rates make SMS the highest-attention channel available | Per-message costs can accumulate significantly at high volumes |
| Deep Shopify data integration for precise segmentation | SMS-only; not a full marketing platform alongside email |
| Two-way SMS conversations create genuine customer engagement | Compliance requirements demand careful setup and ongoing attention |
| Exceptional ROI for time-sensitive promotions and flash sales |
Pricing: Free Plan Available | Paid Plans $4.99/month
RATING & REVIEWS: 4.8/5 | 3,600+ reviews

View App on Shopify App Store ↗
People trust people. It is one of the most fundamental principles of human behaviour. And it applies just as powerfully to online shopping as it does to in-person recommendations. Sales Popup by Autoketing leverages this psychology by displaying real, live purchase notifications across your store. When a visitor sees that someone in London just bought the exact product they are considering. It eliminates doubt, builds trust, and creates a sense of urgency. FOMO(fear of missing out) is a powerful motivator, and this app activates it deliberately.
| PROS | CONS |
|---|---|
| Powerful social proof mechanism based on real psychological drivers | Overuse creates a spammy feel that can damage trust rather than build it |
| Extremely fast setup with full operation within minutes | Increasingly savvy shoppers may dismiss social proof pop-ups |
| Multiple notification types for different contexts and goals | Less impactful for established stores with extensive genuine reviews |
| Particularly effective for newer stores building initial trust | Requires monitoring to ensure page speed is not negatively affected |
| Free plan available to get started without an upfront cost |
Pricing: Free Plan Available | Paid Plans from $5.99/month
RATING & REVIEWS: 4.7/5 | 500+ reviews

View App on Shopify App Store ↗
In a crowded e-commerce landscape, trust is currency. Shoppers are sophisticated, and they know that any store can claim to be popular, but seeing real, live evidence of other people purchasing is a different matter entirely. SP Sales Pop Up by Meetanshi delivers exactly that: authentic 'just purchased' notifications drawn from real orders, displayed as lightweight, unobtrusive popups that build credibility without slowing your store or overwhelming your visitors.
| PROS | CONS |
|---|---|
| Exceptionally lightweight for minimal impact on store page speed | Limited feature set compared to full-suite CRO platforms |
| Authentic notifications drawn from real order data are fully credible | Basic analytics and reporting capabilities |
| Simple setup with straightforward configuration | Less impactful for very high-traffic stores where social proof is already self-evident |
| Free plan available with no upfront commitment | Design customisation options are minimal on lower-tier plans |
| Clean, unobtrusive notification design that feels natural rather than pushy |
Pricing: Paid Plans from $99/month
RATING & REVIEWS: 4.9/5 | 730+ reviews

View App on Shopify App Store ↗
Your customers check their phones over 90 times per day. A branded mobile app puts your store in their pocket. Literally, with a permanent icon on their home screen, instant access to push notifications, and a faster, smoother shopping experience than any mobile website can deliver. Shopney enables Shopify merchants to build fully branded iOS and Android native apps without writing a single line of code, transforming mobile visitors into high-value, high-retention app customers.
| PROS | CONS |
|---|---|
| No-code app builder eliminates the need for expensive custom development | Monthly cost is significant & best suited to stores with high repeat purchase rates |
| Unlimited push notifications create a zero-cost direct marketing channel | Building an app audience takes time and deliberate marketing investment |
| App users consistently show higher retention and lifetime value than mobile web visitors | App Store and Google Play submission processes require some setup effort |
| Native app delivers faster checkout and smoother browsing than mobile web | Not justified for stores where repeat purchasing is not a key revenue driver |
| Real-time Shopify sync ensures product and inventory accuracy |
Pricing: Free for up to 250 subscribers | Paid Plans from $35/month
RATING & REVIEWS: 4.9/5 | 1,100+ reviews

View App on Shopify App Store ↗
Every merchant optimizes their homepage, their product pages, and their ad campaigns. Yet one of the most critical pages in the entire customer journey. The checkout is left almost entirely unoptimized. Checkout Extensions Pro changes that. By adding targeted upsell blocks, trust badges, testimonials, and custom content directly to the Shopify checkout page, it addresses the last-moment hesitation that causes cart abandonment and creates one final opportunity to increase order value.
| PROS | CONS |
|---|---|
| Directly optimises the page with the highest purchase intent in your store | Some advanced features require a Shopify Plus subscription |
| Trust badges and guarantees visibly reduce checkout abandonment | Limited compared to fully custom checkout solutions at the enterprise level |
| In-checkout upsells capture last-moment additional revenue | Upsell placements require careful testing to avoid overwhelming customers |
| Works within Shopify’s native checkout | Some customisation options remain constrained by Shopify’s platform architecture |
| No coding required for implementation |
Pricing: Free Plan Available | Paid Plans from $19.95/month
RATING & REVIEWS: 4.5/5 | 1,400+ reviews

View App on Shopify App Store ↗
Sold out does not have to mean lost revenue. In fact, for merchants who handle it strategically, a sold-out product can become a demand validation tool and a revenue opportunity. WOD PreOrder Now enables Shopify merchants to accept pre-orders for out-of-stock or upcoming products, capturing customer commitment and payment before items are even available. Instead of losing a sale, you convert interest into a confirmed order and fund your next inventory purchase in the process.
| PROS | CONS |
|---|---|
| Converts stockout situations into revenue opportunities rather than losses | Requires clear, prominent communication about expected wait times |
| Validates demand for new products before committing to full inventory | Mixed carts can complicate the fulfillment and shipping process |
| Automated fulfilment notifications reduce customer service workload | Pre-order refund management demands careful process design |
| Pre-order discounts create a compelling incentive for early purchase | Some customer segments have very low tolerance for extended wait periods |
| Easy to toggle on and off per product variant as needed |
You now have a comprehensive view of the 20 best Shopify apps available. But knowing the tools is only half the challenge. Knowing how to deploy them together strategically is what separates stores that grow from stores that plateau.
Think of your app stack as a customer journey map. Every stage from the moment a visitor first lands on your store to the moment they become a loyal, referring customer has a corresponding tool that can optimize the outcome. Here is the framework that the most successful Shopify merchants follow:
| Stage 1 | Capture | Convert anonymous traffic into subscribers using Privy, Omnisend, or Klaviyo’s on-site forms before visitors leave. |
| Stage 2 | Nurture & Convert | Turn subscribers into first-time buyers through automated email and SMS flows via Klaviyo, Omnisend, or Seguno. |
| Stage 3 | Increase Order Value | Boost AOV at every touchpoint with ReConvert post-purchase, UpCart in-cart offers, and Frequently Bought Together on product pages. |
| Stage 4 | Build Trust | Reduce hesitation for new visitors using social proof tools (Sales Pop, SP Sales Pop Up) and checkout trust badges. |
| Stage 5 | Retain & Reward | Keep customers returning with Smile.io loyalty points, VIP tiers, and ReferralCandy referral incentives. |
| Stage 6 | Re-engage | Bring back lapsed customers via Postscript SMS, PushOwl push notifications, or Shopney app push campaigns. |
| Stage 7 | Optimise Continuously | Use A/B testing, revenue attribution, and analytics from your email, upsell, and loyalty tools to improve every stage over time. |
Feeling overwhelmed? You do not need to install all 20 apps at once. In fact, doing so would be counterproductive. Start with one tool from each of the three most impactful categories for your specific business:
Measure the impact of each tool for 30 to 60 days before adding the next layer. Build your stack deliberately, data-first, and your investment in these tools will compound into measurable, scalable revenue growth.
The best Shopify apps to increase sales depend on your growth stage. Most stores benefit from:
Start with 3–5 core revenue apps. Too many apps can slow your store and create conflicts.
Some apps add scripts that impact performance. Always test page speed after installation.
Apps like:
are specifically built to increase AOV.
Free plans are useful to start, but most revenue-driving features are unlocked on paid tiers.